The best equestrian fashion brands

The best equestrian fashion brands

Luxury to budget equestrian brands you’ll love for life

Equestrian fashion is constantly evolving, and you can find brands to suit every style, wallet, and discipline. In this article, we have compiled a list of the 20 best cycling gear, shoes, and accessories.

Read on to learn about the history of each brand and its products and why we love seeing each succeed in the market.


Whether you’re running the barrels at the local jackpot or heading out to jump at the highest levels, Ariat will be there. It has become one of the most beloved equestrian fashion brands over the past 30 years, and it’s easy to understand why.

What started as an innovative footwear company soon expanded into a performance-focused brand in apparel, footwear and accessories. Footwear remains at the heart of Ariat’s portfolio, and it partners with world-class biomechanical research groups and testing laboratories to ensure each product can withstand the toughest jobs.

Why we love it: 

  • Performance: Ariat is specifically designed for equestrian performance. Long days in the saddle or barn work are minimal expectations for every product that makes it through the rigorous design process.
  • Style: Even non-riders are drawn to the gorgeous styles that Ariat creates year after year. Colors and patterns are (almost) always up to the mark, and you don’t have to worry about clothing looking outdated next season.
  • Versatility: Not all brands can straddle English and Western majors, but Ariat does so seamlessly. Plus, many pieces like jackets look absolutely at home in any equestrian sport.

Shop the brand on Amazon

Asmar Equestrian

Although a relatively new fashion brand (established in 2011), Asmar Equestrian has redefined horse riding apparel by expanding its fantasy aesthetic into all areas of life. Tech shirts, Italian leather handbags and show wear are just the beginning of the brand’s offerings.

Founded by Noel Asmar, a self-taught designer with an unparalleled sense of fashion, this brand is all about classic, equestrian-inspired styles.

Why we love it: 

  • Rider First: Equestrian and fashion often go hand in hand. But real riders never trade form for function. Every product has to work in the fold, first and foremost — and Asmar keeps that focus at heart.
  • Styling: Their clothes are so pretty they don’t seem like they  should work in the fold… but they do it magically. Fashion fans will love the cut, design, and fabrics – almost as much as they love their horses. (We said approx.)
  • Sustainability: From selecting sustainable materials to reducing supply chain waste, Asmar Equestrian is actively working to reduce any negative impact on the planet.

Shop the brand on Amazon

Aztec Diamond Equestrian

If you’re looking for an upscale look on a modest budget, the Aztec Diamond Equestrian is a great place to start. Their styles are contemporary and beyond barn, but they are equally at home.

With more than 100 products, the company prides itself on modern pieces “with a luxurious finish minus the premium price.” Their main goal is to make the brand accessible to all riders, ages and disciplines.

Why we love it: 

  • Executing its stride: The pieces are tested by professional riders to ensure performance and comfort throughout.
  • Color to Match: This brand sticks to neutral colors and some classic touches, like dark red and navy blue, so it’s easy to mix and match.
  • The Barn and the House: From breeches to base layers, and from sweatpants to sweaters, shoppers aren’t limited to barn clothing.

Shop the brand at Aztec Diamond Equestrian

Cinch jeans

Part of Miller International, CINCH Jeans is a staple of Western fashion.

Although this brand is (so far) more popular among the western crowd, the styles are still clean and classic. Pants, shirts and outerwear are the main product categories available.

Why we love it: 

  • Denim Dreams: Shop Cinch Jeans? It is best to take the time to go through all the different styles and washes available. There really is something for everyone.
  • New Classics: T-shirt styles, in particular, are different from what you see all the time — but they’re still classic designs.
  • BACKED GUARANTEE: Peace of mind comes standard for CINCH products, which are guaranteed to be free from defects in materials and workmanship for the “useful life of garments”.

Shop the brand on Amazon


Footwear, casual wear and competition apparel are all part of the Dublin product line. Although casual wear is suitable for all women, the core of the brand is the English style cavalry.

Dublin believes it’s the little things that make a difference in the saddle, and we have to agree. Well-placed seams, durable treads, and comfortable fabrics can make a good trip into a great ride.

Why we love it: 

  • Created by Riders: The team behind this brand are riders, designed for equestrianism. They know what riders need and deliver.
  • Big on Boots: From trendy ankle boots to ready-to-wear dress shoes, Dublin is known for the quality of its footwear.
  • ALL-IN-ONE ACCESSORIES: You don’t have to look elsewhere to find most of the accessories you need. Dublin half chaps, whips and gloves available.

Shop the brand on Amazon

EQL by Kerrits

Although it often feels like we spend  all of our time in the barn, equestrians also crave lifestyle clothing that can go beyond the barn. This is where EQL by Kerrits delivers today. This responsibly designed modern clothing brand is included under the beloved brand Kerrits.


Image source: Kristen Lee Photography

Horse-inspired clothing, sweaters, T-shirts, pants, sleepwear, pajamas, hats, socks, belts, and outerwear are all part of the product line. Plus, the styles are intentionally designed to “beyond trends” and look beautiful after one season.

Why we love it: 

  • Equile Easy™: Active riders and anyone who admires the simplicity of the equestrian lifestyle will love this apparel. Styles celebrate and flatter all body types, and comfort is the foundation of every piece.
  • Runaway effect: With a focus on people, planet, and process, EQL isn’t just another clothing brand. They design a corporate stewardship model, and 1% of sales are donated to equestrian-based organizations that are making a difference in the world.
  • Versatility: If you want an easy-to-capsulate wardrobe staple, this brand is the place to start. Colors, patterns and patterns are designed to mix and match so you can create a variety of outfits.

Shop this brand on Amazon

Equinavia (formerly Hors)

By combining European riding heritage, Scandinavian design and a deep understanding of the equine community, Equinavia offers a wide range of horse and rider apparel. For nearly 40 years, the brand has been focused on its core values ​​or quality, value and fashion.

Relatively new to the US market, the Equinavia was formerly known as Horze. The team is committed to designing and manufacturing products that promote trust, discovery, and freedom.

Why we love it: 

  • Extensive Product Line:  Unlike most of the other brands on our list, Equinavia goes far beyond apparel. Whether you’re looking for an artistic blouse for summer or a solid winter blanket, this brand is a one-stop shop.
  • Multiple Brands: You’ll find more than one Horze brand on their site – several top players are available, from Back on Track to IRH and more.
  • Value: This company is especially suitable for shoppers on a budget, but you’ll still get quality that lasts.

Shop this brand from Equinavia

Equine Couture

Along with TuffRider, Equine Couture is one of Breeches.com’s “home brands”. Designed for women and children, this clothing line combines haute couture cuts with modest budgets.

Their clothing is made for commuters because their design team is full of riders. They understand the demands of life’s ride, and keep those needs at the forefront of their process.

Why we love it: 

  • PERFORMANCE: Freedom of movement, moisture management and washability come to the fore.
  • Design: Durability and performance don’t mean you have to sacrifice style, a fact Equine Couture proves with every piece.
  • Sister Brands: If you like this brand, chances are you will also enjoy sister brands like TuffRider and Halo.

Shop this brand on Amazon

for horses (FH)

FH is a brand inspired by Giovanna Novello and Andrea Beovan’s great passion for horses and equestrian sports. The husband and wife team brings in depth knowledge of both the textile and apparel sectors, as well as riding performance and design.


Each garment combines Giovanna’s creative spirit, great sensitivity and intuition for trend-setting with Andrea’s technical skills and innovative technological pursuits.

Why we love it: 

  • Fabrics: Rarely have we encountered such soft, high quality fabrics as those produced by For Horses.
  • Design: Creative design details have the power to draw new interest to classic pieces. This is definitely the case for this brand.
  • Mix and Match: From casual to showwear, the pieces are easy to incorporate into a variety of outfits.

Shop this brand on ForHorsesUSA.com

Check out our review of For Horses products 

mountain horse

Founded in 1988, Mountain Horse created the world’s first winter riding boot – a pet project by a father who wanted his daughter to stay warm during the harsh Swedish winters.

Mountain Horse has focused on fashion, function, comfort, durability, safety and innovation as its brand attributes, and has been for over 30 years.

Why we love it: 

  • Cool Boots: Boots  are the hallmark of this line, and the beautiful design explains why. In particular, Mountain Horse is known for its comfortable and stylish winter boots.
  • New Designs: Each year, the brand introduces two new collections (Spring and Fall), including innovative materials, patterns, and built-in safety features.
  • Focus on Cold Temperatures: Due to the company’s northern heritage, it’s especially suitable for harsher climates.

Shop this brand on Amazon

Justin Potts

Handcrafted since 1879 (you read that right), Justin Boots’s skilled shoemakers continue the deep tradition using only the finest quality leathers and materials. Justin focuses solely on footwear (pun intended), and takes great pride in the character of their supreme craftsmanship and comfort of their products, from the leather to each individual stitch.

If you want to wear a piece of history, go with a pair of Justin’s shoes. It combines the legacy of the American West with the innovative technology of modern design.

Why we love it: 

  • Footwear  Focus: This brand focuses on what they do best – shoes. However, you can also sport the brand’s flair with various clothing and accessories.
  • MADE IN THE USA: Justin offers many shoes created here in the USA, for those who want to support national manufacturing.
  • The Whole Family: Men, women, and kids can enjoy Justin’s shoes. There are even vintage designs for those who want to display an extra bit of history.

Shop this brand on Amazon


All too often, equestrian fashion brands jeopardize performance for the sake of passing trends – but Kerrits has focused on the needs of real riders since 1986. Despite her long stint in the industry, Kerrits has evolved into one of the leading apparel brands. In the market .

Image source: Kristen Lee Photography

One of the reasons you see Kerrits in nearly every tech store is that the pieces are designed by riders, for commuters. The team knows that riding clothes has to be good, work as hard as we do, and boost our confidence in and out of the saddle.

Why we love it: 

  • Hard Work: Sophisticated fabrics, input from the rider community, and rigorous testing ensure that every shirt, tights, and jacket will perform beautifully every day.
  • Confidence: Looking and feeling good are closely related, but that doesn’t mean looking good has to be difficult. Kerrits makes it feel fast and easy at your best — whether you’re riding the tracks or entering the track.
  • Inclusivity: This brand models inclusivity by encouraging all women to enjoy spending time with horses, regardless of discipline, skill level or body shape.

Shop this brand on Amazon


Kimes Ranch’s mission is to bring the West back to its roots by creating modern jeans with a classic feel. Founders Matt and Amanda combine their backgrounds in the fashion industry with their Western roots to modernize Western fashion.

Kimes Ranch is here to offer jeans with the simplicity and durability needed to make them a must-have for the cowboy. Kimes Ranch has made function and fit a priority, and their pants are the fabric for your unique Western style.

Why we love it: 

  • Timeless style: Attend any high-profile Western show in the US, and you’ll see their jeans on a lineup of top riders. Chances are, if jeans look good enough to turn your head, it’s Kimes!
  • MADE IN THE USA: All Kimes Ranch jeans are 100% made in the USA from the highest quality, highest quality heavyweight denim. They get better with each wear and have a “break-in” period, but it will last for many (many) years.
  • More Than Denim: Hats, T-shirts, and jackets are part of the product line—and they have the same wow factor as jeans.

Shop this brand on Amazon


Ovation is a household name among equestrians, and is one of the most successful brands in the English Riding Supply family. From breeches to boots, and helmets to coats, this brand offers a wide range of riding essentials.

You’ll find this brand in nearly every store, and the quality and value will appeal to equestrians of all levels, ages, and budgets.

Why we love it: 

  • FULL FAMILY:  It’s hard to find riding clothes for boys, but Ovation has it covered – along with a full line of women’s, men’s, and girls’ clothing and shoes.
  • Boot Bonanza: Casual, Dress, Field, Mud, Circuit, and Half Class ensures that every rider can find the perfect boots.
  • Get ready for winter: It’s hard to find durable and resilient cold-weather riding clothing and shoes. Ovation offers a full line of winter products that withstand the elements.

Shop this brand on Amazon


In February 1957, Haefner & Co. started. Its operations are in the 6,000-strong community of Uchte, about 60 kilometers northwest of Hanover, Germany. Come 1964, Haefner & Co became Pikeur. The company has doubled down on research into new materials that would provide the perfect fit, while being both weather-resistant and fashionable.

What you may not know is that Pikeur has a sister company called ESKADRON, which produces equine equipment and scales.

Why we love it: 

  • Creative collections: Pikeur collections combine practical materials, sporty styles and fresh colors for men, women and children. Their pieces combine comfort and freedom of movement with unique designs – including light, functional shirts for hot summer days as cuddly jackets for cool evenings in the stable.
  • Product Diversity: Shop from their large selection of breeches, jackets, waistcoats, T-shirts and tops, as well as competition apparel, accessories and riding helmets.
  • Outerwear Standout : If you are not sure where to start, we recommend exploring the Pikeur outerwear collection. Their coats and jackets are especially beautiful!

Shop this brand on Amazon

Drone Drison

Fun-loving brand, Ranch Dress’n, is the brains of barrel racing champion Fallon Taylor. They offer a unique style of clothing and accessories for the everyday colorful cowgirl.

Largely run by Fallon and her knit group of friends, Ranch Dress’n first became beloved for the colorful jeans she’s wearing. The company has since grown to include a wide range of performance shirts, tees, pants, leisure wear, and accessories.

Why we love it: 

  • Tactical Horses: Team Fallon has created a custom line of trots – everything from boots and chest collars to brightly colored saddles. If you are a fan of “matching”, this suite is for you.
  • Saddle Sacks: One of the most popular is the Saddle Sack, a patterned zippered bag that clips into saddle handles to store your belongings so you can focus on the ride.
  • Rodeo Shirts: These stretchy long-sleeved shirts are as comfortable as they are practical, with a faux rite down most of the front and a pair of real collar snaps. They hold and don’t wrinkle while you’re on the rodeo trail.

Shop this brand from Ranch Dress’n

Smart Pack

SmarkPak is on a mission to make the world a better place, using their team’s intelligence to power healthy horses and happy riders

The founder, Becky Maynard, realized that supplementation was a struggle for horse owners and barn managers everywhere, so she developed the SmartPak Supplemental Nutrition System. This was only the beginning, and the brand has since evolved into a full line of riding apparel and accessories.

Why we love it: 

  • Breeches:  With the price of breeches continuing to rise, SmartPak has created its own line of affordable, high-quality socks and pants that are perfect for the everyday runner.
  • Show clothing: The competition is expensive enough as it is. SmartPak offers high quality without the high price tags of classic show shirts, jackets, and shoes.
  • SmartPak Supplements: Well, we know that supplements are not about fashion. But these are simply too innovative to be overlooked! SmartPak Daily Strips make it easy to administer nutritional supplements tailored to each horse.

Shop this brand at SmartPak


Since 1865, Stetson has represented the diverse, wise, and diverse American spirit. Steeped in history, Stetson’s story continues to evolve with this beautifully designed cowboy hat collection.

Stetson is the first name most people associate with Western headdresses. From the fabrics to the design, every step of the process is painstakingly followed to craft the highest quality products.

Why we love it: 

  • CREATE ICONIC HATS:  Each Stetson hat is handcrafted with the utmost care and attention to detail.
  • Brand Expansion: Shop the same quality across Stetson shoes, clothing, jewelry and more.
  • Giving: The Bulova Stetson Fund helps provide better opportunities for all Americans in education, the arts, accessibility, and veterans initiatives.

Shop this brand on Amazon

guide me

Toggi is a leading British equestrian and country apparel brand that manufactures apparel for women, men and children. It’s a brand that you’ll see in many horse related vlogs, they love to sponsor influencers, team riders and other community leaders.

Great Britain has a rich equestrian history, and Tughi’s methods reflect a legacy of hard work, trust and a love of horses.

Why we love it: 

  • Browse Boots Galore: If you’re a fan of chic British style, you’ll love all the shoes in the Toggi line of products.
  • Brave the Elements: English weather is no joke, and Toggi’s clothes and shoes are made to withstand the worst of it.
  • Classic Fabrics: In addition to modern technical materials, you’ll also find classic tweeds, plaids and waxes in the Toggi product line.

Shop this brand on Amazon


Wrangler believes in commitment and perseverance in the face of obstacles and challenges. Most of all, they respect Western heritage and the environment in which we live.

Wrangler is a brand loved by western society for the durability, design and comfort of jeans.

Why we love it: 

  • Timeless Styles: Wrangler is synonymous with classic Western clothing, and denim is the language of love. Check out all their jeans and jacket styles.
  • One-Year Warranty: Every Wrangler product carries a one-year warranty, which covers defects in materials and workmanship.
  • Sustainability: Wrangler continues to explore new ways to care for the planet, partners and workers in their supply chain, and neighbors around the world.

Shop this brand on Amazon

Frequently Asked Questions

What is the best equestrian brand?

This depends on your personal style, budget and type of activities. If we had to pick three brands that cater to the vast majority of riders, stop off your shopping adventure at Kerrits, Ariat and Ranch Dress’n.

What is an equestrian outfit called?

Traditionally, an equestrian outfit is called a “riding habit.”

What celebrity has a horse outfit?

If you want to explore celebrity-owned fashion brands, explore English Styles from Asmar Equestrian and Western Styles from Ranch Dress’n.

luxury equestrian brands

If you have a budget for luxury clothing, check out DeNiro Boots, Asmar Equestrian, and For Horses (FH).

What are some Italian equestrian clothing brands?

If you’re looking for Italian riding clothing, start with For Horses (FH).

parting thoughts

We hope you enjoyed getting to know both fashion and style experts. Whether you’re in the market for a show, a comfortable pair of jeans, or your next pair of winter boots, you’ll find everything you’re looking for in this list.

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